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Friday, January 24, 2014
David Beckham strips down in behind the scenes advertising campaign
David Beckham has delighted fans by appearing in a new advertising campaign for high street retailer H&M.
The new advert, which sees the former footballer posing in his underpants, is being released to showcase the brands spring 2014 range and will premiere during the Super Bowl XLVIII next weekend.
Beckham has filmed two different versions of the ad, with fans being encouraged to vote to
decide which one will be aired during one of the world’s most watched sporting events.
The 30-second advert promises to be an action-packed affair, with the former England international filmed running above east London’s Truman Brewery.
H&M have also released a behind the scenes film looking at what happened on set whilst making the latest campaign video.
Beckham’s new bodywear collection will be his fifth clothing line for H&M, and includes nine new styles.
The star retired from professional football late last year, choosing to hang up his boots and focus on philanthropy and modelling.
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